Lorin Cerina

About Me

Design and coding are part of my life since 1997. Old school with knowledge of new technologies, combining the best of two worlds.

Design, branding, social media – print and digital.
Email coding, especially for Outlook. Landing pages.
Hard worker, fast but thorough learner who addresses every task with an equal amount of care, always respecting deadline.

Working for betting company taught me what is the importance of time and correct data. In that process I was also designing visuals considering specific needs for email. Email coding for betting company newsletters was particularly problematic, due to Outlook behavior. Problem solved 💪 and code is on Github.

Get the Code

One woman band

I have done websites, landing pages, notifications, emails and at the same time graphic design for print and online.

01 Graphic design

Directing design briefs & projects from concept to final products for various print and online advertising.
Extensive experience with Illustrator, Photoshop and InDesign, CorelDraw, Affinity Designer and Figma for web and print.
Image editing/retouching.
Use and/or create design templates for newsletters, mockups and presentations.
Conceptualize and deliver assets for paid and organic social media across all platforms (Instagram, Facebook).
02Email Development

Hand coding of email newsletters.
Strong HTML, CSS skills, focused on cross-email client rendering and especially on Outlook.
Testing using Email on Acid, Mailchimp, Mailjet, Hubspot, Optimove.
Managing my own project schedule, multitasking (coding notifications for web site and visuals), understanding priorities, updating existing email templates and constantly searching for better solutions and learning new skills.
Landing pages.
03 Social media, email and SMS

Creating visuals for email newsletters, social media and advertisement. SMS messaging.

Skills, knowledge, and interests … and some more learning

So, what are my skills? Graphic design, branding, logo, social media design, email design, coding, testing, uploading to CRM and deploying campaigns. I have tested different CRM and last one I worked on is Optimove and Mobivate for SMS.

GRAPHIC DESIGN 100%

BRANDING 100%

SOCIAL MEDIA 95%

EMAIL DESIGN 95%

HTML/CSS/TESTING 95%

Services

Graphic design is personal. You can like my style or not. Graphic designer can learn style and go with any brand. My work has been concentrated on Casino so that is the style you can see in my work.

Graphic design

Layout of different brochures, magazines, posters, flyers, packaging design. Branding and Logo.

Social Media

Visual content for social media. Facebook, Instagram, Google AdWords.

Email coding

Hand coding of responsive emails, testing of emails (Email on Acid) and maintaining the templates.

Email design

Creating visuals for email newsletters, animated gifs, testing and deploying campaigns.

What I worked on

Experienced in creating HTML emails from scratch. I have spent many hours pleading with Outlook to behave. Designing, coding, testing and adding content to HTML emails including creation of visuals for emails. Creating digital artwork and visual assets for social media and blog posts. Designing marketing ads for print and screen. Design, layout for print and online magazine, posters, brochures and flyers.